Content and Blog Programs

Services Content and Blog Programs

Content and blog programs built on what only your practice knows

Generic health articles are everywhere, and Google’s own guidance asks whether content offers original information, research, or analysis. We build content programs around your clinicians’ expertise, your own data, and the questions your patients ask, so every article adds something a competitor could not copy.

What’s included

Everything your practice needs from Content and Blog Programs, led by Samantha from strategy to reporting

01

Editorial strategy

A content plan built from keyword research, patient questions, and your clinical priorities.

02

Clinician interviews

Short conversations with your team that turn their everyday expertise into articles.

03

Writing and medical review

Articles, guides, and FAQs written with care and reviewed for accuracy before publishing.

04

Author profiles and E-E-A-T

Credentialed bylines, author pages, and structured data that show who stands behind every page.

05

Refreshes and consolidation

Updating and combining older posts so your best content keeps ranking.

How we measure success

Reporting that ends with consultations, not vanity metrics

  • Pageviews and rankings for every article
  • Leads and consultations that start on a blog post
  • Citations in AI-generated answers
  • Non-branded search traffic from new audiences

81,000

pageviews in one year from a single clinician-informed article

Read the case study →

Related reading

Data and case studies behind the work

Questions

Frequently asked questions

How often should we publish?

Consistency matters more than volume. Most practices do well with two to four strong articles a month, plus refreshes of existing content.

Do you use AI to write content?

Every article is built from your team’s expertise, and each one is edited and reviewed by people before it goes live.

How much time does our team need to give?

Usually a short interview each month and a review of anything clinical.

Strategy with heart. Results that last.

If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.