Services Google Ads Management

Google Ads management measured in patients, not clicks

Paid search puts your practice in front of patients at the moment they are ready to book. As a Google Partner who has managed more than $2.75 million in ad spend across Google and Meta, Samantha builds campaigns that follow healthcare advertising policies and reports on the consultations they produce.

What’s included

Everything your practice needs from Google Ads Management, led by Samantha from strategy to reporting

01

Account strategy and structure

Campaigns organized by service and location, so budget can follow the combinations that bring in patients.

02

Healthcare policy compliance

Ads and landing pages written to meet Google’s healthcare and personalized advertising policies, which keeps campaigns from being limited mid-month.

03

Conversion tracking

Calls, forms, and online bookings tracked as separate conversions, with booked consultations imported back into Google Ads when your systems allow it.

04

Search and Performance Max

Search campaigns for high-intent queries and Performance Max where it fits, with careful negative keyword and placement management.

05

Landing pages

Pages built for each campaign that answer the questions a patient has before they call.

06

Meta ads

Facebook and Instagram campaigns for awareness, events, and retargeting when they fit your goals.

How we measure success

Reporting that ends with consultations, not vanity metrics

  • Cost per lead and cost per new patient
  • Conversion rate by service, location, and campaign
  • Return on ad spend, using a patient value agreed with your team
  • Search impression share for your priority services

$2.75M+

in ad spend managed across Google and Meta

How we measure ROAS →

Questions

Frequently asked questions

How much should a practice spend on Google Ads?

It depends on your services, your market, and how many new patients you can take on. We start from your cost per lead and lead-to-patient rate and work backward to a budget that fits your goals.

What is a typical cost per lead in healthcare?

LocaliQ’s 2026 benchmark puts the median Google Ads cost per lead for healthcare at $66.02, with wide variation by specialty, from $32.79 for physical therapy to $141.17 for mental health.

Do you manage Meta ads too?

Yes. Meta campaigns are a good fit for awareness, events, and retargeting, and we report on them alongside Google Ads.

Strategy with heart. Results that last.

If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.