Boutique healthcare marketing since 2018
Marketing for practices where the stakes are high and every patient arrives with a personal story
COUR Digital partners with reproductive medicine practices, pediatric therapy groups, and specialty healthcare providers. Founder Samantha brings a decade of healthcare marketing to every account, writing and advertising with the clinical accuracy your field demands and the warmth your patients need when they first reach out.
Samantha
Founder and lead strategist, Google Partner, and the person you will work with on every campaign
10 years
in healthcare digital marketing
2018
the year Samantha founded COUR
Partner certified for search and ads
1:1
direct founder access on every account
Our specialization
Deep specialization in industries where the stakes are high, the audience is deeply personal, and messaging requires both clinical accuracy and human warmth
Someone searching for a new specialist or a speech therapist for their toddler is often carrying hope, worry, and weeks of research all at once. We have spent years learning how these audiences search, what they need to hear before they trust a provider, and which claims regulators and ad platforms will flag, so your marketing earns confidence without overpromising.
Our approach
Every sentence we write is held to two standards at once, because your patients need to trust the facts and feel cared for while they read them
Clinical accuracy
- Claims checked against your published data and current clinical guidance before anything goes live
- Ads and landing pages written to meet Google’s healthcare and personalized advertising policies
- Medical terminology used precisely, then explained in plain language your patients can follow
Human warmth
- Language that meets patients where they are emotionally, without pressure or false promises
- Inclusive messaging that welcomes every kind of patient and every kind of family
- A voice that sounds like your care team on its best day, consistent across your site, ads, and social channels
A typical healthcare ad
“The region’s top-rated specialists. Book your appointment today!”
An unverifiable superlative that ad platforms often reject, written in a tone that can feel like a sales pitch to someone who is already anxious about their care.
Written by COUR
“Our care team will explain your options, what they mean for your health and history, and each step that comes after your first visit.”
Accurate, policy-safe, and patient enough to invite a first conversation.
COUR comes from the Latin word for heart, a reminder that strategy in this field has to begin with the people on the other side of the screen.
Meet the founder
Every account is led by Samantha, a healthcare marketer with a decade of experience and a deliberately small client roster
Samantha has spent a decade marketing healthcare organizations, and she founded COUR Digital in 2018 to give them a partner with particular depth in reproductive medicine, pediatric care, and specialty practices. Her clients stay with COUR for the long term, which sets the agency apart in a field where many firms overpromise, underdeliver, and struggle to keep clients, and they stay without being locked into long-term contracts because the results are something they can see and feel in their practice.
Because COUR keeps its roster small on purpose, you work with Samantha directly, from the first strategy call through every campaign review. She is a Google Partner, an early adopter of AI search and answer engine optimization, and a mother who understands why the families your practice serves deserve marketing that treats them with care.
Healthcare marketing10 years
Client rosterDeliberately small
CertificationGoogle Partner
Founded2018
Based inMurrieta, California
Clients servedUS, UK, and Australia
Services
Services shaped around how patients search, compare, and decide
Each engagement is built for your practice, so most clients combine two or three of these into one connected strategy.
How we work together
A process that starts with your patients and stays close to your team
01
Listen first
We learn your clinical model, the questions your patients ask most often, and the outcomes that matter to your team.
02
Map the patient journey
We study how your audience searches, what gives them pause, and where your current marketing loses their trust.
03
Build with care and compliance
We write every page, ad, and post to be accurate, policy-safe, and warm enough to invite a first conversation.
04
Measure and refine
We report on consultations and qualified leads, then adjust the strategy with you each month as your goals evolve.
“We cannot say enough good things about Samantha. She is smart, creative, well written, and efficient. We have seen a substantial increase in users on our website/database which has in turn resulted in an increase in monthly revenue. I would highly recommend her to anyone looking for a marketing consultant.”
Lucy S.
Strategy with heart. Results that last.
If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.