Social Media Content

Services Social Media Content

Social media content that builds community and trust

Patients often look at a practice’s social channels before they ever reach out. We plan and create posts, campaigns, and creator partnerships that reflect your care, respect patient privacy, and support the rest of your marketing.

What’s included

Everything your practice needs from Social Media Content, led by Samantha from strategy to reporting

01

Content calendars

Monthly plans tied to awareness months, your services, and what your audience cares about.

02

Post and caption writing

Posts and captions in your voice, accurate and sensitive to the topics your patients face.

03

Short-form video

Repurposing long-form video into short clips for Instagram, TikTok, and YouTube.

04

Creator partnerships

Long-term relationships with creators whose experience matches your patients’ journey, with clear disclosure on every post.

05

Paid social support

Meta campaigns for events, awareness, and retargeting when they fit your goals.

How we measure success

Reporting that ends with consultations, not vanity metrics

  • Engagement and reach by platform
  • Website visits and conversions from social and creator content
  • Growth of your owned audience
  • Creator content performance, tracked as its own channel

1,045

program applications from TikTok in one year for one client, more than any other channel

Read the case study →

Questions

Frequently asked questions

Which platforms should our practice be on?

The ones your patients use. For many practices that means Instagram and Facebook, with TikTok and YouTube for short-form video.

How do you protect patient privacy?

We never post identifying patient information, and patient stories are shared only with written permission.

Do you work with influencers?

Yes, with an emphasis on long-term creators whose story fits your patients and who follow FTC disclosure rules.

Strategy with heart. Results that last.

If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.