Services SEO and Answer Engine Optimization

SEO and answer engine optimization for practices that want to be found and cited

Patients now research in two places at once, in Google’s results and inside AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. We build the content, technical foundation, and authority that help your practice rank in the first and get cited in the second, with every page held to the clinical accuracy your field requires.

Book a strategy call See all services

What’s included

Everything your practice needs from SEO and AEO, led by Samantha from strategy to reporting

Keyword and question research

We map the questions patients ask at every stage, from first symptoms to choosing a provider, and plan pages around how they actually search.

Technical SEO

Site architecture, internal linking, Core Web Vitals, schema markup, and crawl health, so search engines can find and trust every page you publish.

Answer engine optimization

Clear, quotable answers, credentialed author profiles, consistent statistics, and structured data that make your content easy for AI tools to cite.

Clinician-reviewed content

Service pages and articles built from your team’s expertise and reviewed for accuracy before anything goes live.

Local and multi-location SEO

Location pages written for each community and a strategy for each market rather than one template copied across every city.

Monthly reporting

Rankings, organic traffic, AI visibility, and the consultations organic search produces, reviewed with you every month.

How we measure success

Reporting that ends with consultations, not vanity metrics

Keywords ranking on page one and in the top three
Organic and AI-referred traffic, by page and by location
Consultations and qualified leads attributed to organic search
Estimated value of your organic visibility, measured in what the same traffic would cost through ads

650,845

annual organic visitors for one multi-location practice, up from 26,683 in year one

Read the six-year case study →

Data and case studies behind the work

Case study From 26,683 to 650,845: Six Years of Compounding Organic Growth How a multi-location specialty healthcare practice grew from 26,683 to 650,845 annual organic visitors, with organic search driving most new patient inquiries. Read the article → AI search Why AI Search Visitors Convert at Higher Rates Recent studies from Adobe, Microsoft Clarity, Semrush and Ahrefs show AI-referred visitors convert and engage at higher rates. Here is what it means for healthcare. Read the article → Case study The First 90 Days of SEO: What Early Results Look Like Keywords in Google’s top 100 went from 9 to 208 in 90 days for one medical client. Here is what early SEO results look like and how to read them. Read the article →

Questions

Frequently asked questions

How long does SEO take to work?

Rankings usually start to move within the first few months, and the larger traffic and lead gains build over the following year and beyond. In one engagement, keywords ranking in Google’s top 100 went from 9 to 208 within 90 days.

What is answer engine optimization?

Answer engine optimization, or AEO, is the work of making your content easy for AI tools such as ChatGPT and Google’s AI Overviews to understand and cite. It builds on SEO with direct answers, clear authorship, structured data, and consistent facts across your site.

Do you write the content or do we?

We write it, using interviews and notes from your clinicians, and your team reviews anything clinical before it is published.

Other services

Google Ads Management → Website Strategy and Copy → Content and Blog Programs → Social Media Content → Google Business Profile Management →

Strategy with heart. Results that last.

If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.

Book a strategy call

Or email samantha@courdigital.com