Services Influencer and Partnership Marketing
Influencer and partnership marketing that produces content people trust
People trust others who have lived the experience they are researching. We find, vet, and manage creators, ambassadors, and partner organizations who fit your brand, then turn those relationships into user-generated content that works across social media, paid ads, your website, and the AI search tools that now read all of it.
What’s included
Everything a creator and partnership program needs, managed from outreach to results
How we measure success
Partnerships measured by the leads and consultations they bring in
- Content delivered on schedule and approved before it posts
- Reach, engagement, and saves from the right audience and location
- Clicks, leads, and consultations tracked with unique links and codes
- Paid performance of creator content compared with studio creative
- Mentions and citations that strengthen your search and AI visibility
$2.75M+
in Google and Meta ad spend managed by founder Samantha, so creator content is planned to perform as paid media too
Why creator content outperforms generic content →Why it matters now
Creator content now shapes how you show up in search
Public Instagram posts from business and creator accounts can appear in Google results, and AI tools like ChatGPT, Gemini, Perplexity, and Google AI Mode increasingly cite YouTube, Reddit, LinkedIn, and Facebook when they answer questions. When creators and partners talk about your business in their own words, those mentions give search engines and AI tools outside confirmation of what your website says, which is why we plan partnerships alongside your SEO and AI search strategy rather than as a separate campaign.
For specialty healthcare practices, the voices of patients, families, and clinicians who have lived the experience carry a weight that brand messaging cannot match, and we manage those relationships with the privacy, consent, and accuracy that healthcare requires.
Related reading and services
Questions
Frequently asked questions
What is the difference between influencer marketing and UGC?
Influencer marketing uses a creator’s own audience to reach new people, while user-generated content is content made by customers, patients, or creators that your brand publishes and promotes on its own channels. Most of our programs combine both, so a creator partnership also produces content you can use in ads, on social, and on your website.
Do you work with micro-influencers and local creators?
Yes. For local businesses and specialty practices, smaller creators with a focused, engaged audience in your area or niche often outperform larger accounts, and they tend to be more willing to build a long-term relationship with your brand.
How do you handle compliance for healthcare brands?
Every partnership starts with a written agreement covering disclosures, usage rights, and claims. We follow FTC endorsement rules, never share protected health information without written authorization, review scripts for clinical accuracy, and keep paid health content within each ad platform’s policies.
Who owns the content creators make?
Ownership and usage rights depend on the agreement, so we negotiate them before production, including whether you can run the content as paid ads, on your website, and for how long.
Can you work with our in-house team or existing ambassadors?
Yes. Many clients already have ambassadors, a social media coordinator, or a content lead. We collaborate on strategy, outreach, and production so your team and ours work from one plan and one calendar.
Strategy with heart. Results that last.
If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.