Insights
Case studies, benchmarks, and data for specialty healthcare marketing
Anonymized client results, the latest research on AI search and paid advertising, and the benchmarks we use to judge whether a practice’s marketing is working.
Case studies
Case study
From 26,683 to 650,845: Six Years of Compounding Organic Growth
How a multi-location specialty healthcare practice grew from 26,683 to 650,845 annual organic visitors, with organic search driving most new patient inquiries.
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Case study
A Year of Organic Growth: Traffic Up 97% and Half of All Registrations
A national specialty healthcare organization grew organic traffic 97% in one year, and organic search produced half of all new registrations.
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Case study
The First 90 Days of SEO: What Early Results Look Like
Keywords in Google’s top 100 went from 9 to 208 in 90 days for one medical client. Here is what early SEO results look like and how to read them.
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Research and guides
AI search
Why AI Search Visitors Convert at Higher Rates
Recent studies from Adobe, Microsoft Clarity, Semrush and Ahrefs show AI-referred visitors convert and engage at higher rates. Here is what it means for healthcare.
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Google Ads
Measuring Return on Ad Spend for a Medical Practice
A simple ROAS formula for practices, a worked example, and 2026 Google Ads healthcare benchmarks for CTR, CPC, conversion rate and cost per lead.
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Benchmarks
2026 Healthcare Marketing Benchmarks, All in One Place
Patient search behavior, AI visibility, Google and Meta ad costs, and email benchmarks for specialty healthcare practices in 2026, with sources.
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Content strategy
Non-Commodity Content and the Art of Creator Partnerships
Why original, clinician-informed content outperforms generic articles, and the principles Samantha follows when working with creators and influencers.
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Strategy with heart. Results that last.
If your practice serves families during some of the most important decisions of their lives, Samantha would love to hear what you are building and where your marketing could serve them better.