Why is Mobile SEO Important for Marketing?

Mobile is officially in the lead! As of 2019, mobile usage has surpassed desktop, with 52% of search traffic coming from mobile devices.

Notice how people don’t say BRB (be right back) online anymore? That’s because we’re always online. We are always connected. We carry around smartphones like they are an extension of ourselves. Since 2015, there have been more people searching online from mobile than desktop.

Now, around 70% of mobile web traffic comes from Google. Recent studies have shown that people check their phones around 150 times per day, spend around 3 hours on their mobile devices, and have their phones on them 90% of the time.

We are becoming more and more dependent on our electronic devices in our daily lives. Here’s the mobile SEO statistics that demonstrate the importance of making sure your website is optimized for mobile.

Mobile Optimization Statistics

1. More than 50% of people grab their phone immediately after waking up.

2. 68% of companies are investing into mobile marketing.

3. 71% of business owners agree that mobile optimization is integral to their business

4. 61% of people are unlikely to return to a website if they had trouble accessing it on mobile. 40% would rather bounce over to a competitor’s website.

5. 51% of consumers say they discover new products and services through their mobile devices.

6. 69% of consumers say that they choose to buy from companies with mobile sites that easily address their questions or concerns. 

Turning to Mobile Devices Instead of TV

People are now spending more time on their mobile devices than they are spending watching T.V.