by Samantha | Jun 1, 2020 | PPC, SEO
SEO vs PPC Search Engine Optimization (SEO) vs. Pay Per Click Advertising (PPC) Which one is Better for your Business? I’ll start with my favorite little analogy for explaining the difference between SEO vs. PPC. Freight Trains and Light Switches...
by Samantha | Jun 1, 2020 | SEO
Why is SEO Important for Businesses? Well, 72% of marketing experts agree that SEO and Content Marketing are the most beneficial marketing effort and generates more leads than any other marketing initiatives. So, is SEO worth it? Short answer: YES. Long answer: Keep...
by Samantha | Jan 1, 2020 | SEO
Why is Mobile SEO Important for Marketing? Mobile is officially in the lead! As of 2019, mobile usage has surpassed desktop, with 52% of search traffic coming from mobile devices. Notice how people don’t say BRB (be right back) online anymore? That’s because...