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Social Media Advertising

A solid Facebook Ads campaign is the most cost-effective method for generating traffic to your website.

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn can dramatically increase brand awareness. At Cour Digital, we have experience with marketing on all platforms. Based on our experience, we have found that Facebook and Instagram ads are the most effective. We can creatively design and execute effective social media marketing campaigns for your business on Facebook and Instagram.

Paid social ads, such as Facebook Ads, allow advertisers to take advantage of the huge platform of users that Facebook has to offer. We make the most out of Facebook’s granular targeting capabilities to actively target and engage your target market.  Targeting a specific audience allows us to maximize your return on investment for your ad spend.

Why Work With A Social Advertising Agency?

When it is done correctly, advertising on Social Media can be the most cost-effective way of putting your brand in front of your target market. Unfortunately, it’s very common for Social Media Advertising to be done incorrectly. There are many factors that need to be taken into consideration when building a successful Facebook Ads campaign. Our Facebook Ads campaign building and optimizing method is proven to bring results. 

Why Advertise on Facebook?
  • 71% of people are more likely to purchase from a brand they are following on Social Media
  • You can create PPC (pay-per-click) ads: You only pay when people click on your ads
  • Cost-efficient: Less money goes to waste since we can target a specific group of people
  • 2.8 Billion social media users online in 2017
  • More than 1 Billion people use Facebook on their mobile device everyday
  • Millenials (ages 18-34) are most likely to follow a brand via social networking

Integrated SEO & Content Marketing Services

We can integrate our SEO and Content Marketing services to create landing pages for your Facebook Ads that will increase conversions.

Understanding Your Target Market: The foundation of our social media advertising begins with understanding your audience. By understanding your target market and how they spend their time online, we are able to target them effectively and create content that they will find engaging.

Competitor Analysis: We use advanced behind-the-scenes tools to research your competition and determine which angle to take to ensure that you stand out from the competition.

Content Creation: When creating your campaigns, we strategically align our copywriting to fit the tone of your brand. We make sure to communicate your message in a way that makes your target market want to click on your ads. Our focus with your ads is simple:

Be A Story Teller.      Be Engaging.      Be Relevant.

Landing Page Collaboration: Nowadays, social media is thought of as the front door to your website. Content creation and Paid Ads go hand-in-hand. We make sure to optimize landing pages on your website to ensure that your traffic from social media is being properly guided. We will integrate our SEO content marketing (link) services with your Facebook Ads campaign to create a solid digital marketing plan.

Remarketing Campaigns: Using the insights from our coding integrations, we are able to create remarketing campaigns which are designed to specifically retarget people who have visited your website or shown interest in your business. Remarketing campaigns are the best way to stay top-of-mind with users.

Coding Integration / Studying User Behavior: We install analytics tracking codes on your website immediately to begin tracking user behavior on your website. By monitoring user behavior, we are able to make the necessary adjustments to improve user engagement. As experienced digital marketing analysts, we are able to look at the data and extract other valuable information about your target market. Then, we strategically use these insights when creating your Facebook Ads.

Conversion Tracking & Optimizations: We install conversions tracking codes on your website to provide you with quantifiable results to track your return on investment (ROI). We make sure to understand your specific conversion goals. Do you want to sell products online? Receive leads through contact form submissions? Receive phone calls from prospective customers? We monitor your conversion funnel throughout the entire consumer process to make sure your customers are properly guided from start to finish to achieve your conversion goal. We use the data and our analytics expertise to refine the conversion funnel and ensure that you are receiving optimal results and retaining leads.

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Monthly Reporting: We provide transparent and in-depth reports every month. We provide you with quantifiable results to ensure that you are able to track your Return on Investment (ROI). We are collaborative and flexible. After you receive your monthly report, we are happy to chat with you about the results and integrate your suggestions.

Split Testing Various Campaign Factors: We will run A/B split tests to allow Facebooks algorithm to choose the ads that are the most efficient. We split test different factors, including graphics, targeting, text, etc. Using our insights, we will constantly optimize every aspect of your Facebook Ads campaigns.

Ready to Partner With a Social Media Advertising Agency?

Cour Digital is a search marketing agency headquartered in Temecula, CA. We provide SEO, PPC, Social Media, and Content Marketing services across the United States and Canada. We would love to chat with you and help create a unique social media advertising strategy for your business goals. If you have existing campaigns, we can restructure them. If you are brand new to Facebook Ads, we can help. Whether you want us to completely manage your accounts, or if you would like to collaborate – we are flexible. Ready to get started?